Here’s an overview of how much some of the services that I’ve reviewed may cost you. This will help give you an idea of the economic costs of thoughtfully running a fully-featured web presence.
In general, your highest costs are likely to come from consultants and developers that assist you – as their hourly rates will vary from $50/hr up to $200/hr.
|Site Theme & Design||free – $100||$5,000+|
|Domain Name Registration||$15/yr||$15/yr|
|Email Lists e.g. Mailchimp||free||$15/mo|
|Social Media Management e.g. HootSuite||$9/mo||$39/ mo|
|Marketing e.g. online advertising||$0||$250/mo|
|CRM e.g. Highrise||$24/mo||$100/mo|
|Backups||incl. or $5/mo.||$165/yr|
|Customer Support e.g. TenderApp||$5/mo.||$100/mo.|
|Code management e.g. Github||$7/mo.||$7/mo.|
|Monitoring e.g. SimpleMonitor, ScoutApp||$10||$15/mo|
|WordPress Smartphone App||$199||$10,000+|
|WordPress eBook Publishing||Free||$5,000+|
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Please feel free to ask questions or post comments to this guide below. You can also reach me on Twitter @reifman or email me directly.