There’s no problem with your tweet, there’s a problem with Twitter
Have you noticed lately that fewer people see and react to your tweets? Looks like there’s a problem with your account. At least that’s what Twitter will tell you if you click on the statistics button beside all of your tweets.
“Looks like there was a problem with your account. Visit ads.twitter.com to learn more. Get started.” In other words, if you want more people to see your tweets, you need to pay Twitter to promote them.
It’s reminiscent of Marco Arment’s piece about his declining Google traffic, quoting Seth Godin, “If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it…. search traffic is harder to earn with good content” Similarly, twitter traffic is now harder to earn with good tweets.
It’s also how Facebook invalidated the efforts of every business around the world that promoted its Facebook pages. You got all those people to follow your page but now you have to pay to reach them.
Block Twitter Ads Together with Us
Twitter’s awful increase in advertisements in my feed is why I created the Block Together Block The Ads subscription list. It will block 5,298 Twitter advertisers for you.
Here’s how it works:
- Open Block the Ads subscription list
- Click the blue Block All and Subscribe button
- Authenticate Block Together’s service. It needs permission from Twitter to be able to block accounts from our catalog on your behalf.
- If you follow an advertiser we’ve identified already, nothing will change. Block Together won’t block accounts you follow.
- If you do not follow an advertiser, Block Together will block all of the remaining Twitter accounts in our catalog.
Only through placing pressure on Twitter’s business model, can we get them to ensure our followers see our content and reduce the frequency of ads in our stream. There are better ways for Twitter to build its revenue.
Similarly, if you’re upset for Twitter’s slow to mature rules against abuse and harassment, please spread the word about the Block the Ads subscription list as one of the tools in your suite of responses.